ROI

It's a shame, really.

Will Sponsors Use Their Clout to Clean Up Sports? « Magnosticism

As long as the sponsors get whatever they perceive as a proper return on their investments, and as long as fans keep filling the seats, we’ll keep seeing plenty of news about indictments and drug scandals mixed in with the box scores.

Water, water, everywhere?

Anil Dash: Bottled Water Is Still A Scam

We pitch into landfills 38 billion water bottles a year—in excess of $1 billion worth of plastic.

I always thought this didn't make any sense. Where were all these water bottles going? How is that good for the environment?

Why don't we just use all the money from making the containers, putting the water in it, advertising how wonderfully natural and healthy it is and shipping out all over the place to, well, clean up our water supply. Duh.

And the fact that Fiji Water produces more than a million bottles a day while more than half the population there doesn't have reliable drinking water? The height of our indulgence and our ignorance. Because that kind of thing doesn't happen only there.

Shame on us.

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